Gatorade for iPad
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Gatorade
- Year
- 2011
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Sports
- Platform
- App
- Agency
- VML
Objective
Gatorade aimed to engage athletic influencers and demonstrate the performance benefits of G Series sports nutrition through an innovative iPad experience. The brand partnered with Sports Illustrated to reach sports enthusiasts with an interactive, branded digital experience that positioned G Series as a performance enhancer.
Solution
The campaign featured an interactive iPad game that adapted the classic tabletop 'flick football' mechanic into a digital format. Players could engage with the game on the Sports Illustrated iPad app, experiencing a branded interactive experience while learning about G Series sports nutrition benefits.
Results
Not published.
