Gaming Room
View the case- Brand
- Red Bull
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Priska
Objective
Red Bull launched an interactive web experience to promote the PlayHard campaign, engaging audiences through an entertaining visual puzzle game featuring a richly detailed gaming room environment.
Solution
The campaign presented an interactive 3D gaming room where players searched for 66 hidden video game references embedded within an illustrated scene. Users navigated the virtual space to discover and identify the concealed games. The experience was built using Cinema 4D and Redshift for 3D rendering, with Photoshop post-production, and deployed at playhard.redbull.com. The visual assets were created by Priska in collaboration with PopCorn 66.
