1, 2, 3 Noël

Objective

Galeries Lafayette launched this interactive Christmas experience to drive holiday shopping engagement during the peak retail season. The campaign aimed to create memorable brand interaction by gamifying the shopping experience with a digital entertainment component.

Solution

Players explore a festive digital showcase environment to collect hidden Christmas characters scattered throughout the experience. The game features a retro-illustrated aesthetic built with WebGL and Three.js for 3D graphics, Vue.js for interactions, and Anime.js for animations. Players who complete the character collection win the grand prize: a full shopping day at Galeries Lafayette. The experience emphasizes colorful, playful design with a vibrant palette and was published at 123noel.galerieslafayette.com.