Instant Win
- Brand
- FDJ
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Mini-Games
- Platform
- App
- Agency
- Drimify
Objective
FDJ needed to pull users of its mobile betting and lottery app back into the habit of playing on a saturated iGaming market — more sessions across its game catalogue, and ultimately more deposits. A guaranteed-win promo gave every player a free reason to open the app again.
Solution
The player opens the game on their phone and lands on a screen built around a familiar FDJ visual — a spinning wheel, a slot-machine reel, or a scratch card. One tap or swipe sets it off: the wheel spins, the reels run, or the card's coating clears. There's no waiting for a draw and no losing outcome — every play reveals a prize on the spot, with only the promo code's value varying. The player then takes that code into the FDJ app and redeems it for free bets or free plays on other games, closing the loop back into the product it was built to promote. The campaign ran in two separate waves, months apart, with the second refined using data from the first.
Results
89,614 participations across both waves, with a 79% completion rate. 70,308 promo codes were distributed to app users, and the second wave alone handed out 64% more codes than the first.
- 1
The player opens the free promo game from within the FDJ app, choosing a wheel of fortune, a slot machine, or a scratch card skinned to look like FDJ's own products — no payment or bet required.
- 2
Before playing, the player may be asked to fill in identifying details so any prize code can be linked back to their account.
- 3
The player performs a single game action — spinning the wheel, pulling the slot reels, or scratching off the card's coating.
- 4
The result appears instantly, with no wait for a draw: the player always wins and receives a promo code, its value drawn from a pool of codes of varying denominations.
- 5
The player redeems the code inside the FDJ app, converting it into free plays or bets on the service's other games.
- 6
The same game returns as a second wave months later, giving players another round of free plays and codes.
