evian Stay Active

Objective

During the 2024 Paris Summer Olympic Games, Evian aimed to reinforce its brand association with active lifestyles and athletic excellence. The campaign supported the global 'Live Young' brand platform and the Mountain of Youth strategy, positioning Evian as a partner for wellness and rejuvenation among sports enthusiasts during the Olympic period.

Solution

Evian Stay Active was an interactive web experience featuring a series of mini-games inspired by elegant sports: tennis, golf, and sailing. Players could compete in these sports-themed games directly on the stayactive.evian.com platform, connecting gameplay with Evian's wellness narrative. The campaign was part of the broader Mountain of Youth Sport Limited Edition activation, designed to inspire audiences to adopt an active lifestyle while engaging with the Evian brand during the Olympics.

Results

Not published.