Escape The House: A 3D Sound Experience

Objective

Relativity Media launched an interactive promotional experience to drive awareness and engagement for the 2012 horror film "The House At The End of The Street." The campaign aimed to create a memorable, immersive introduction to the film's premise before theatrical release, encouraging mobile app downloads and social media sharing.

Solution

Released a free iOS application that pioneered interactive audio-based gaming for film marketing. Players navigate a virtual basement scenario blindfolded in complete darkness, relying solely on 3D spatial audio cues and smartphone gyroscope controls to find an exit. Successfully escaping generates a personalized "bonus sound trailer" compiled from the player's in-game sounds and screams, shareable on Facebook. The experience positioned listeners inside a killer's basement environment, intensifying immersion through audio design.