Dynoptic Optiker Verband Schweiz: Eyecather – The first game you play with your eyes

Objective

Dynoptic, a Swiss optician network, needed to advertise professional eye fitness testing services at partner locations. The challenge was to make this typically dry health service engaging and memorable for a broad audience. The agency sought an innovative approach that would attract attention and drive traffic to testing centers.

Solution

Inhalt und Form created Eyecatcher, the first AR game controlled entirely by eye tracking instead of touch or physical controls. Players catch falling eyes by winking, collect bonus points by catching glasses, and must avoid onions that cause tears and briefly interrupt gameplay. The game mechanic directly reinforced the campaign's message about eye health and fitness testing.

Results

The AR game attracted a large gaming community and achieved an exceptionally long average playing time of over 4 minutes per session.