DragonBall Xenoverse Experience

Objective

Bandai Namco sought to deepen fan engagement with the Dragon Ball Xenoverse console release through an innovative cross-platform promotional experience. The campaign aimed to leverage the game's launch as an opportunity to create memorable interactive moments that connected console gaming with mobile devices.

Solution

The DragonBall Xenoverse Experience was a multi-screen promotional platform that transformed smartphones into secondary controllers. Players could use their mobile devices to trigger exclusive in-game attacks and attacks from favorite characters while playing on primary screens, unlocking special video content featuring Dragon Ball characters integrated into the gameplay experience. The technical implementation utilized CSS, animations, and video elements to create the interconnected multi-device environment.

Results

Not published.