Disney XD: Oddventure Land
Open the game- Brand
- Disney XD
- Objective
- Engagement
- Industry
- Entertainment
- Platform
- Web
- Agency
- playerthree
Objective
Disney XD launched a Christmas promotional campaign in EMEA markets during the 2014 holiday season to engage audiences and showcase the network's beloved characters. The playable campaign served as an interactive entertainment experience featuring multiple Disney XD shows including Phineas and Ferb, Gravity Falls, Wander Over Yonder, Mighty Med, and Kirby Buckets.
Solution
Playerthree developed Oddventure Land, an HTML5-based roguelike adventure game featuring retro pixel-art versions of Disney XD characters. The game offered procedurally generated dungeons requiring players to navigate permadeath consequences while collecting treasures and hunting for five hidden XD gems. Launched on December 15, 2014, the experience was built using the Pixi.js framework and supported 12+ language versions, accessible across desktop and mobile browsers to reach the broadest EMEA audience.
Results
Not published.
