Thrill Of The Catch
ArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Discovery Education
- Year
- 2010
- Objective
- Engagement
- Industry
- Other
- Mechanic
- Simulation & Strategy
- Platform
- Web
- Agency
- RED Interactive Agency




Objective
Discovery Education created this interactive game to engage young learners with science education through gameplay. The experience was designed to make learning about ecosystems, food chains, and aquatic habitats more engaging and interactive for K-12 students.
Solution
Thrill of the Catch is a virtual fishing game where players create and grow fish species, then catch them in various aquatic environments. Different combinations of species, baits, and environmental settings teach players about food chains, fishing mechanics, and habitat relationships through hands-on gameplay. The interactive experience was hosted on Discovery Lake (discoverylake.discoveryeducation.com) as part of Discovery Education's digital curriculum platform.








