Delta Bank: Deltaplan. Location-based Game.
Open the game- Brand
- Delta Bank
- Objective
- Engagement
- Industry
- Finance
- Platform
- Mobile web
- Agency
- Grape Ukraine
Objective
Delta Bank sought to promote its internet banking platform 'myDelta' in Ukraine during 2014. The strategic objective was to communicate that Delta Bank services are accessible wherever internet connectivity is available, positioning digital banking as ubiquitous and always accessible to customers.
Solution
Grape Ukraine developed Deltaplan, a location-based game designed as a digital advertising experience. The game leveraged geolocation functionality to demonstrate Delta Bank's service availability across different locations. While specific gameplay mechanics remain undocumented in public sources, the campaign was built around the core concept of location-based banking accessibility.
Results
Not published.
