Rally Up
- Brand
- David Lloyd
- Year
- 2014
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Racing & Sports
- Platform
- Web
- Agency
- TBG
Objective
David Lloyd wanted a way for members to enjoy tennis together outside the club, using the phone already in their pocket. Rather than promote court bookings directly, the game gave the brand a light, shareable point of contact — no download, no barrier, just play.
Solution
The game opens straight in the phone's browser, no app to install. The player holds the phone like a racket, and the screen shows the court and ball. A second player opens the same link on their own phone, and the two rally the ball back and forth in real time, swinging their handsets as if they were on court together. There's no computer opponent — every point is played against a live friend, phone to phone, until one side loses the volley.
- 1
Players open the game by visiting davidlloyd-rallyup.com on a smartphone browser — no app install required.
- 2
The player's phone becomes the racket: waving the device physically swings it to hit the ball, replacing on-screen taps.
- 3
A second player joins from their own phone, and the two rally the ball back and forth against each other in real time across the two devices.
