CSI: Deadly Intent

Objective

CSI franchise aimed to engage fans through an interactive web-based mystery game that leveraged the TV show's procedurally-generated investigation format. The campaign recreated the detective experience online, allowing players to solve randomized murder cases and participate in the brand's transmedia marketing strategy.

Solution

An interactive web game where players solve randomly generated crime scenes by collecting evidence, interrogating suspects, and deducing the perpetrator before time expired. The procedural generation system ensured each investigation was unique with variable suspects and crime scenes, preventing spoilers through narrative randomization. Players worked through the complete detective workflow—evidence collection, suspect interrogation, and perpetrator identification—leveraging the CSI brand's investigative methodology.

Results

Not published.