Comcastic!

Objective

Comcast sought to showcase its broadband and on-demand services through an interactive branded experience. The campaign aimed to position the company as a leader in high-speed connectivity by creating engaging digital content that would resonate with tech-savvy audiences and drive brand awareness.

Solution

Comcastic was an interactive website developed as a brand showcase for Comcast. The site featured a trivia game called Culture Fool, hosted by Mr. T, which highlighted Comcast's high-speed and on-demand offerings. The project was built in Flash by developer Erik Natzke and represented a collaboration between The Barbarian Group (design and development), Goodby, Silverstein & Partners (advertising), and production company Number 9.

Results

Not published.