Cinema du Parc: Game Over CO2

Objective

Raise public awareness about CO2 emissions and environmental impact through an interactive digital experience. The campaign aimed to engage audiences with an unconventional, playable format rather than traditional advertising messaging.

Solution

An interactive micro-site (http://www.game-over-co2.com) featuring a clickable game triggered by an orange button. Users could engage with the topic of carbon emissions through gameplay. The experience was delivered as a web-based digital campaign.

Results

Not published.