Chex Quest HD

Objective

Chex Mix sought to reintroduce the iconic 1996 cereal-themed video game Chex Quest to a new generation of gamers while driving brand engagement and sales. The campaign used modern game updates and cross-platform promotional tactics to connect with contemporary audiences through gaming culture, nostalgia, and community-driven marketing.

Solution

Martin Williams developed Chex Quest HD, a remake of the original game featuring HD graphics, split-screen multiplayer, and six playable characters representing different Chex Mix pieces. The game was released on Steam and featured distinct campaign endings for each character. The campaign extended across multiple touchpoints: a 56-page comic anthology distributed through Free Comic Book Day and Comixology, branded Twitch streaming partnerships, Spotify integration, and special promotional packaging. A notable grassroots tactic involved creating an oversized Flemoid (game villain) costume and sending it to an active fan who had posted about the game online.

Results

The campaign drove a 10% sales lift during the promotion period, achieved 2X the average indie game downloads on Steam, and generated 2 million minutes of brand engagement. A Reddit post about the Flemoid costume received 99% upvotes and multiple awards, generating organic community enthusiasm.