Corre Siô

Objective

Cerveja Magnífica sought to promote its beer brand through an entertainment-driven campaign leveraging Maranhão's regional cultural heritage. The campaign centered on the local legend of the "Enchanted Serpent" and positioned the game as the first of its kind created in the region, building cultural connection with local consumers.

Solution

An infinite-runner game set across Maranhão landscapes where players collect bottle caps and navigate obstacles until three collisions end gameplay. The game featured retro-style visuals, a global leaderboard tracking scores based on distance and items collected, an achievements system, and character selection. Built in Unity 3D with NodeJS backend and MongoDB. The campaign included guerrilla marketing: a speaker placed inside the historic Fonte do Ribeirão monument broadcast serpent sounds, generating local media coverage and word-of-mouth buzz. Partnered with Pão com Ovo humor group to amplify reach.

Results

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