CATCH THE OREO

Objective

Oreo sought to engage younger consumers through an innovative mobile experience leveraging emerging augmented reality technology. The campaign aimed to drive brand interaction by creating a unique, active gaming experience that required physical participation.

Solution

ADtomic Communications developed an AR-powered mobile game for iOS that overlaid falling digital Oreo pieces onto the player's real-world environment via device camera. Players had to stand and physically move to catch Oreos falling from a digital spaceship, making it the first AR smartphone app that cannot be played while sitting down. The game combined location-based augmented reality with gamification to encourage sustained brand engagement and active participation.

Results

Not published.