C4 Cactus Timeline

Objective

Citroën launched an interactive gaming campaign to promote the new C4 Cactus model and generate consumer engagement through an entertainment-driven experience. The campaign positioned the vehicle launch as an adventure narrative where players could participate in a time-travel themed game. High-value prizes, including a vehicle purchase refund and 500 Samsung tablets, created strong motivation for participation.

Solution

Players navigated an interactive timeline-based adventure game where the C4 Cactus was lost in time and had to be recovered across different time periods. The game featured animated graphics, visual storytelling, and integrated sound design to enhance the time-travel narrative. Players competed for prizes by completing the game experience, with the top prize being a full refund on a new C4 Cactus purchase and 500 Samsung tablets distributed among winners. The game was hosted at c4cactustimeline.citroen.fr and promoted via the hashtag #C4CactusTimeLine.