Bundesliga Game

Objective

Spies in Disguise partnered with Bundesliga through agency Maverick to create an interactive branded game experience. Launched in 2006, the campaign aimed to leverage the popularity of German football to drive awareness and engagement with the film among a sports-engaged audience.

Solution

An interactive game was developed and hosted on a dedicated microsite (bundesligagame.com). Players could engage with Bundesliga-themed gameplay connected to the Spies in Disguise brand, though specific mechanics, gameplay structure, and reward systems are not publicly documented.