Nord Beaver х Букмейт: "Бояться поздно" - тиндер‑квест по мотивам одноименного романа

Objective

Spark interest in a new science fiction detective novel by Shamil Idiatullin titled 'Afraid Too Late' through an interactive narrative experience. The book explores a time-loop premise where students get trapped at a snowy resort in a reality-bending computer game. The campaign aimed to introduce readers to the story's setting and characters while driving discoverability and book sales on Bukmeyt and retail platforms.

Solution

Nord Beaver created a dedicated web-based swipe-quest landing page with branching narrative mechanics. Players interact with story cards by swiping left or right to choose between two narrative paths at each step. Incorrect choices trigger resets to the train station, reinforcing the time-loop mechanic central to the book's plot. The experience includes character cards and winter thriller aesthetics with horror elements, maintaining narrative pacing through brief text fragments. Upon completion or through manual exploration, players discover multiple story endings and are directed to purchase and read the book on Bukmeyt and other book retailers.

Results

Not published.