Chicken Joust
Open the game- Brand
- Buffalo Wild Wings
- Year
- 2012
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- 22squared
Objective
Buffalo Wild Wings created a location-based mobile challenge game to drive foot traffic and repeat visits from younger sports fans during basketball season.
Solution
The SCVNGR platform combined arcade-style basketball challenges with physical scavenger hunts at restaurant locations, awarding points and food/merchandise rewards for completions. Leaderboards and social-sharing mechanics fostered competition, reaching 184,000 unique players and generating 118 million social impressions over three months.
