Singing Form

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Brand
Brit Awards
Year
2016
Objective
Engagement
Industry
Entertainment
Platform
Web
Agency
Bruno Costa

Screens

2 screens

Objective

Brit Awards 2016 created an interactive singing platform to engage music fans and incentivize attendance at the prestigious music awards ceremony. Users could demonstrate their passion for music through the platform to compete for VIP access to the live Brit Awards 2016 event.

Solution

Singing Form was a web-based singing competition platform where participants submitted vocal performances to compete for exclusive prizes. Users submitted entries through an interactive form designed to showcase their musical talent. The winning submissions earned VIP access to the Brit Awards 2016 ceremony. The platform was built as an HTML5 web experience with responsive design and featured unusual navigation patterns to engage users.

Results

Not published.