Lifestage Financial Planning

Objective

BlackRock sought to educate users in Hong Kong about long-term financial planning and the importance of saving for the future. The campaign used interactive gaming mechanics to make financial literacy engaging, helping participants discover personalized investment and savings strategies through gamified decision-making rather than traditional educational content.

Solution

An interactive web experience where users progressed through game rules, educational content, and Q&A gameplay. The mechanics involved answering questions to determine the best long-term savings and investment plan tailored to individual circumstances. The experience included feedback on answers and required user registration to complete participation. Designed and developed by Unlimited as a fully responsive web application accessible on both mobile and desktop devices, launched at investforlife.com.hk.