Bilka: Far til 14 - Mobile game

Objective

Bilka, a major Danish supermarket chain, leveraged the beloved Danish TV series 'Far til 14' (Father of Fourteen Children) to create an engaging branded experience. The campaign aimed to drive customer engagement and loyalty by placing consumers into the entertaining TV universe they already knew, while incentivizing shopping and repeat visits through a rewards mechanism.

Solution

A full-featured mobile match-based puzzle game set in the Far til 14 universe, developed by Copenhagen Creators and powered by Pointvoucher. Players visit the main characters Per and Malene at home and help Per manage grocery shopping at Bilka. The core mechanic involves matching Bilka products on a game board and progressing through levels. Players earn points as they advance, which can be redeemed for real Bilka products including groceries, kitchen equipment, candy, perfume, and items from the butchery counter. The game bridged entertainment and commerce by rewarding engagement with tangible brand rewards.

Results

Not published.