BIG Football

Objective

BIG Cola aimed to engage younger audiences across Latin America through competitive interactive entertainment. The brand launched a tournament-style branded game to build community, increase brand affinity, and drive engagement with football-enthusiast consumers through gamification with real-world rewards.

Solution

BIG Cola created a virtual football tournament where players joined one of eight teams to compete in football matches. The game featured both individual scoring and team-based mechanics, allowing players to accumulate points and compete against others in real matches. Winners were determined by individual or collective performance, with tangible prizes rewarding top performers across the competition.