Big Bazaar: Facebook AR Soccer Header Game

Objective

During FIFA World Cup 2018, Big Bazaar—a major Indian retail chain—partnered with AliveNow to capitalize on football fervor and drive store traffic. The campaign aimed to engage sports fans through interactive entertainment while incentivizing retail purchases with digital coupons.

Solution

AliveNow created a Facebook AR camera filter game where players use head movements to bounce a soccer ball. Requiring no clicks, swipes, or scrolls, the experience relied entirely on natural motion for gameplay. Players could complete headers in the game and unlock digital coupons redeemable at Big Bazaar stores. Built exclusively for Facebook's mobile Camera interface and launched in June 2018.

Results

Not published.