BetBoom X CYBER: 'Captain Worm' - Arcade In Esports Setting

Objective

BetBoom partnered with KIBER to reach esports and arcade gaming enthusiasts, reinforcing brand recognition through gamified interaction in the Counter-Strike gaming universe. The campaign aimed to engage this audience during 2026 through an interactive branded experience that aligned with competitive esports culture.

Solution

A web-based isometric arcade puzzle game built on appleworm.io mechanics, where players control a counter-terrorist worm navigating maps to locate and defuse bombs before time runs out. Each round starts with a selected or randomly assigned map, with the round goal and timer shown on screen; pause and instant restart are available at any time. The game features six escalating difficulty levels — later maps use narrower corridors and more obstacles — with keyboard controls on desktop (arrow keys) and swipe controls on mobile, and a 15-attempt limit per session. An attempt is lost on collision with walls, traps, or the worm's own tail, on leaving the map bounds, or when the timer runs out. Players earn points for successful bomb defusal with speed bonuses; an unsuccessful attempt earns zero points. Maps rotate in cycles with increasing complexity. After each run, the final score and attempts used are recorded, with a quick restart available for a new attempt. Prizes include AirPods Pro 3, wireless mice, and freebet promotional codes. The game was hosted on the Sirena web platform.

Results

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