Ben & Jerry's: Vegan Game, Vegan Dance

Objective

Ben & Jerry's sought to introduce its new vegan ice cream line to consumers in the German market. The campaign aimed to promote the brand's expansion into the plant-based segment and reinforce Ben & Jerry's brand positioning around consumer values.

Solution

The 'Vegan Game, Vegan Dance' campaign was a print-based initiative executed by Miami Ad School Europe (Hamburg) in July 2018. The creative concept consisted of visual assets designed to engage audiences with the vegan ice cream product, though specific mechanics, distribution channels, and deployment details remain undocumented.

Results

Not published.