Survivors Interactive
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- BBC
- Year
- 2008
- Industry
- Entertainment
- Agency
- BBC
- With
- Perfect Fools
Objective
BBC launched an interactive experience to promote the Survivors television series, which premiered in November 2008. The campaign aimed to engage viewers with the show's themes around survival and decision-making in a post-apocalyptic environment.
Solution
Survivors Interactive was a web-based interactive experience where visitors answered personality-based dilemma questions (either/or choices reflecting key series themes). Players selected characters from the show and made decisions that determined their survivor archetype based on their choices. The site integrated interviews with actors, clips from the series, and original character pieces-to-camera.
Results
Not published.
