Battleship: Facebook Game
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- Brand
- Battleship
- Year
- 2012
- Objective
- Awareness
- Industry
- Entertainment
- Platform
- Social
- Agency
- Universal Pictures
Objective
Universal Pictures launched the Battleship Facebook Game to drive awareness and engagement around the 2012 film release, leveraging social gaming as part of a broader $50M promotional partnership strategy. The game aimed to create interactive brand experiences that would extend the film's reach and generate buzz in the casual gaming market.
Solution
A multiplayer naval strategy game where players battled in Humans vs. Aliens scenarios on Facebook, sinking 3D ships in either asynchronous or real-time matches. Victories unlocked exclusive film clips, incentivizing repeated play. The game was accessible directly through Facebook's app platform, enabling viral sharing and friend challenges to drive organic reach.
Results
Not published.
