Bacardi DJ

Objective

Bacardi sought to deepen brand engagement through interactive music technology, building on five years of successful DJ-focused marketing. The campaign provided consumers a tool to create and customize music mixes, leveraging the growing adoption of portable music devices like iPods as a distribution channel for branded content.

Solution

An interactive Flash-based DJ application allowed users to remix music tracks using an intuitive interface. Players could compose custom mixes and export them as MP3 files optimized for iPod playback. The 2006 iteration featured an updated visual aesthetic and improved Flash-to-MP3 conversion technology compared to previous versions.

Results

Not published.