Авито: "Подслушано в Авито" - Telegram "змейка" к Новому Году

Objective

Avito aimed to increase brand engagement and audience attention during the pre-holiday season through an entertaining interactive experience. The campaign targeted broad holiday-seeking users with a nostalgic gaming format that aligned with seasonal shopping behavior.

Solution

A retro-style snake game implemented as a Telegram mini-app set within an Avito office environment. Players navigate the office character to collect Christmas ornaments containing secret words while avoiding obstacles like office furniture. Sequential word collection provides score bonuses, and successfully gathered word combinations unlock sticker rewards. The game featured quick-restart mechanics, leaderboards, and sharing functionality to encourage repeated short-burst sessions and viral growth among Telegram users.

Results

Not published.