Arthur Christmas iPad Game
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- Arthur Christmas
- Year
- 2011
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Puzzle
- Platform
- Web
Objective
Promote the theatrical release of Arthur Christmas animated film during the 2011 holiday season. Sony Pictures Animation partnered with Denny's restaurant chain to create a multi-channel promotional campaign targeting families and children during the Christmas holiday.
Solution
Developed 'Arthur Christmas: Conveyor Belt Madness,' an HTML5 browser-based puzzle game playable on iPad. Players managed a conveyor belt system, routing presents from Santa's workshop to delivery chutes while racing against time to accumulate points. The game was part of a broader interactive campaign that included additional titles like 'Letters to Santa' game, leveraging the film's characters and holiday narrative.
Results
Not published.
