ANO "Professional Development": "Once In The Office" - Web Internship Simulator

Objective

ANO Professional Development — part of the presidential platform "Russia — Land of Opportunity" — sought to increase internship application conversion rates by making the lengthy, security-intensive registration process more engaging, including for site visitors not yet ready to commit to a full course or internship application. The brand created an interactive experience to motivate students and young professionals to complete enrollment forms while showcasing real workplace culture and career development opportunities.

Solution

An interactive visual novel quest, built on real stories from 100+ interns, simulating a trainee's first day at a tech company. Players progress through six stages: office onboarding with avatar selection, task prioritization challenges from a manager, team interactions with branching dialogue, workplace micro-quests framed as a "duel with office bosses" — fixing a printer and an air conditioner, embedded soft-skills assessments, and personalized internship matching. Each choice influenced a skill evaluation measuring communication, stress resilience, and self-organization. The finale presented small gifts alongside curated internship recommendations from the organization's catalog with direct application CTAs. The final level featured a photorealistic recreation of the CRM-Group office environment. Built as a web-based experience.

Results

2,479 users initiated the quest; 60% completed the full experience and submitted internship applications. The campaign's success prompted the client to commission a second installment.