Air Tennis

Objective

American Express created an innovative experiential activation at the 2017 US Open to engage sports fans and build brand affinity through a groundbreaking technological experience. The campaign positioned Amex as a brand that brings exclusive, immersive experiences to premium sporting events, bridging premium payment services with tennis entertainment.

Solution

Air Tennis was an interactive game installation where fans could play tennis against an AI opponent using only their body and hands, with no equipment required. The game employed kinetic motion sensing to track player movements and air haptics technology—five air tubes (two on each side, one overhead)—to simulate the sensation of returning the ball. Players aimed to achieve the longest rally against the computer opponent. The installation was part of American Express's 20,000-square-foot Fan Experience at the US Open venue.

Results

Not published.