Kaptura

Objective

Allstate expanded its "Protección es la Jugada" (Protection is our Game) campaign into the mobile space to engage Spanish-speaking audiences through interactive entertainment. The campaign leveraged sports-themed gameplay to reinforce Allstate's core messaging around protection and risk management, positioning insurance as a safeguard against life's uncertainties.

Solution

Kaptura is a goalkeeper penalty-saving simulation game where players defend against increasingly difficult shots from strikers with supernatural powers. The app features multiple difficulty levels, a custom trophy reward system, and social media integration via Facebook Connect. Players progress through challenges with escalating complexity, supported by rich media promotional banners. The game was developed for iOS and Android platforms, emphasizing high production values and iterative refinement in its execution.

Results

Not published.