Alka Insurance | Customer Stories

Objective

Alka Insurance, a Danish insurer, faced the challenge of engaging customers in a traditionally low-interest sector where people typically only seek information when compelled by circumstances. The company needed to build brand loyalty beyond price competition, reduce customer churn, and maintain awareness across seasonal periods.

Solution

Alka deployed a series of gamified interactive experiences embedded on their website, distributed via email, social media, radio, and banner ads. The portfolio included a Christmas Calendar with daily quizzes featuring the Juhl family characters, an Easter game based on the Danish gækkebrev word-guessing tradition, and Summer Games with scenarios involving beach, pets, and travel themes. Each game combined educational insurance content with entertainment and humor, using drop/catch mechanics and quiz formats to make policy concepts relatable and memorable.

Results

Christmas Calendar 2024: 1.3M+ sessions, 1.2M+ registrations, 93.9% conversion rate, ranked top 3 among Danish Christmas campaigns. Easter Game: 42,500+ sessions, 35,000+ registrations, 83% conversion rate. Summer Games: 110,000+ sessions, 85,000+ registrations, 76% conversion rate, 1,200 hours of engagement. A/B testing with 20,000 customers demonstrated that engaged players showed significantly higher retention after both 3 and 6 months compared to control groups.