Альфа-Инвестиции: "В поисках акций" - веб‑игра про поиск ценных бумаг

Objective

Alfa-Investments (Alfa Bank's investment arm) aimed to reactivate dormant retail investors and drive recurring engagement with their brokerage platform. The challenge was to convert inactive accounts into active traders by creating a recurring engagement touchpoint that felt like entertainment rather than financial education.

Solution

The team created a hidden-object search game across 35 original comic-book-style illustrations containing 105 puzzles and 10 secret items. Players searched for hidden securities among other illustrated objects (similar to 'Where's Waldo?' mechanic), with each found item unlocking market-related trivia clues. The game was accessible as a web-based experience and ran on the platform until August 18, 2024, designed to encourage players to return monthly and take specific actions within the brokerage app.

Results

Not published.