Альфа-Банк х hh.ru: "Альфа. Сердца. Технологии" - веб‑игра о работе будущего и HR‑бренде Альфа

Objective

Alfa-Bank, Russia's largest financial institution, launched an interactive game campaign coinciding with hh.ru's annual best-employer voting, where the bank has held first place for two consecutive years. The campaign aimed to strengthen employer branding by showcasing the bank's work culture philosophy—combining intelligent people, technological innovation, and human-centered values—to attract talent and promote job opportunities during a critical hiring period.

Solution

Players select an employee character and build a deck of talent cards representing soft and technical skills, then navigate three scenario-based challenges: teaching emotional intelligence to AI robots, managing ChatGPT's stress through proper guidance, and handling customer flow at a futuristic bank location on the star Sirius. The game features resource management with limited energy per turn and synergistic card combinations that unlock bonus solutions. The experience is paired with a four-episode video mini-series depicting bank employees in futuristic work scenarios. The web-based interactive game is hosted at alfabank.hh.ru with a hero-selection interface and narrative feedback explaining skill relevance to Alfa-Bank's workplace values.

Results

Not published.