Tutta La Frutta
Open the game- Brand
- Tutta La Frutta
- Year
- 2016
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Other
- Platform
- App
- Agency
- Gabriel Freidkes
Objective
Tutta La Frutta wanted its swimwear line to be more than a lookbook for its teen and tween audience — a way to pull girls into a running relationship with the product range instead of a one-off browse. Letting fans build outfits themselves, out of real pieces from the catalog, turned shopping the collection into something to come back to and show off to friends.
Solution
The player builds a personal avatar, then works through a designer's checklist: pick a one-piece or bikini, choose the cut, set the colors and prints, and place the model against a location for the photo shoot. Posing the avatar produces a finished look, which gets published straight into the Tutta La Frutta community feed. From there the session turns social — the player can browse other members' looks, vote on favorites, and share her own with friends; whoever's designs draw the most votes each month wins prizes from the brand, which is the hook that brings players back the next month to try again.
- 1
The player opens the Tutta La Frutta app, which invites her to become a swimsuit designer for the brand, and starts by creating an avatar — the girl character she will dress.
- 2
She picks a swimsuit type, either one-piece or bikini, then selects a specific model from the brand's real product line.
- 3
She customizes the chosen model by picking colors and layering on prints and patterns as the final decoration step.
- 4
She chooses a background location for a photo shoot, then poses her avatar in the finished swimsuit to capture the completed design as an image.
- 5
The finished design is published to the Tutta La Frutta community and shared with friends.
- 6
Players browse designs made by others, vote for favorites, and forward them to friends.
- 7
Designs are scored monthly, and the players whose designs receive the most votes each month win prizes from the brand.
