Dime Qué Sobra Y Te Diré Qué Receta
- Brand
- Gallina Blanca
- Year
- 2015
- Objective
- Sales
- Industry
- Food & Drink
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Mar Rodríguez Martí
Objective
Gallina Blanca needed a reason to keep talking to its audience once the Nochebuena and Navidad feasts were over, when leftovers pile up and interest in holiday cooking usually fades. By reframing those leftovers as the start of new recipes rather than waste to throw out, the brand tied itself directly to a very ordinary post-holiday problem — and gave its Facebook page a steady stream of content to post around.
Solution
The game opens on a spread of typical Christmas-dinner leftovers, and the player's job is to sort each one into the dish category it belongs to — meat, fish, soup, or salad — by dragging it into the right bin. Correct sorts add to a running score, which is logged against other players on a leaderboard; the higher the score, the better the player's odds of winning a Gallina Blanca holiday product kit. Once a round is finished, the game hands the player a link out to a set of recipes on the Gallina Blanca site built specifically around using up Christmas leftovers, turning the sorting session into a jumping-off point for actual cooking.
- 1
The game surfaces as a Christmas-themed promo post in the Gallina Blanca Facebook feed, inviting players to a game about holiday leftovers; clicking it opens the game on the brand's Facebook page or its own website under the tagline "Tell me what's left over and I'll tell you what recipe."
- 2
An intro screen explains how to enter and that a hamper of Gallina Blanca products from the holidays is up for grabs.
- 3
A rules screen sets up the core task: sorting Christmas leftovers into four dish categories — meat, fish, soups, and salads.
- 4
In the main round, the game shows leftover holiday foods one at a time and the player sorts each into one of the four categories, a Classify-style sorting mechanic.
- 5
Correct sorts earn points, and a higher final score improves the player's odds of winning the product hamper.
- 6
After the round, the score is posted to a public ranking of all participants.
- 7
On finishing a first round, the player gets a link to a recipe collection on gallinablanca.es showing creative dishes made from holiday leftovers.
