A Game Of Fortunes

Objective

Quidax, a Nigerian crypto trading platform, sought to reposition itself from an entry-level exchange for beginners to a sophisticated platform for serious, ambitious traders. The rebranding campaign, conceptualized as 'The Adventure of Relentless Fortune Seekers,' aimed to appeal to traders restless enough to explore untapped opportunities in cryptocurrency markets.

Solution

Check DC created an interactive treasure hunt experience that transforms trading into an expedition: each trade is presented as a move on a map, with users shaping the gameplay through their trading activities. The visual identity reinforces this adventure narrative through gemstone motifs symbolizing hidden wealth, accented with electric blues, purples, and neon hues. Rather than traditional crypto trading language, the platform invites users to 'embark, discover, and uncover hidden opportunities in a market that never stood still.'