Союзмультфильм х ГК Рики: "Заяц‑робот против Железной няни" - мини‑игра‑файтинг к старту учебного года

Objective

To celebrate the back-to-school season and engage fans of two beloved Russian animation franchises, Soyuzmultfilm and Riki Group created a collaborative mobile game featuring iconic characters from 'Nu, Pogodi!' and 'Smeshariki.' The campaign aimed to deepen emotional investment in both franchises by introducing a crossover moment that united their dedicated audiences through interactive entertainment.

Solution

A tap-based arcade fighting game styled after classic Mortal Kombat-style combat, where players pit Robot Hare from 'Nu, Pogodi!' against Iron Nanny from 'Smeshariki.' Gameplay mechanics centered on rapid screen taps to deplete an opponent's energy bar, with signature moves featuring visual callbacks to the original animation series. The mini-app was deployed as a Telegram Mini App (accessible via t.me/Battle_of_robots_bot), targeting both adult and child audiences and offering low friction entry through instant-play mechanics without requiring downloads.

Results

Not published.