Газпромбанк: "35 лет в ритме с Вами!" - веб‑ритм‑игра к юбилею Банка

Objective

Gazprombank celebrated its 35th anniversary in October 2025 while launching a recruitment campaign on Russia's leading job platform HeadHunter. The bank aimed to strengthen its employer brand among younger job seekers by demonstrating that working at an established financial institution could be fun and culturally relevant, not just stable.

Solution

The campaign featured a browser-based rhythm game inspired by Japanese arcade titles like Taiko no Tatsujin and Osu!, where players tapped on-screen markers in sync with an original jubilee music track. The game used anime-inspired visual aesthetics to signal cultural relevance to younger audiences. Between gameplay sections, the game displayed information about the bank's corporate culture, office locations, employee stories, and open career opportunities. An animated anniversary film was integrated into the experience. The game was hosted at gazprombank.ru/prm/vritme/ and promoted through HeadHunter's employer rating platform during the October 1–31, 2025 voting period.

Results

No public metrics were found regarding player participation, engagement time, or direct campaign results. The bank had previously ranked 4th among Russian employers and 3rd among financial institutions in 2024.