Магнит: "Магнитоленд" - мини‑игра в сеттинге парка аттракционов
Open the game
Objective
Magnit, Russia's leading retail chain, launched this gamified summer promotion to drive store visits and boost purchase volumes among Magnit Plus loyalty cardholders. The themed amusement-park game mechanics created an entertaining entry point while tying engagement directly to real in-store and partner purchases, with the dual incentive of instant rewards and accumulated loyalty bonuses to motivate repeat play and spending.
Solution
Magnetoland is an in-app hidden-object game integrated into the Magnit mobile application where players search for concealed items across themed amusement-park scenes within time limits. The game features three power-up boosters—a magnet that attracts objects toward the player, a compass that points toward items, and a time-freeze ability that pauses the countdown. Players advance through progressively harder levels unlocking new scenes. Each completed level awards shopping coupons (both digital and partner promos), Magnit Plus loyalty bonuses, or instant prize notifications. The campaign ran from July 23 to August 26, 2025 for purchases (full promotional period extended to September 30), requiring cardholders to spend at least 500 rubles or purchase featured items to unlock daily play attempts (maximum four attempts per player per day).
Results
Not published.
