Well Played
The Well Played Awards
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Library of playable marketing

1,114 campaign games made for 718 brands by 824 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
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7 games

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KIPlayable nowEngagementAR & VRUNIT9KKinderUnlock Your FandomEPPlayable nowAwarenessWebEPIC AgencyEEPICCaptain GoosebumpsORPlayable nowEngagementWebEPIC AgencyOrangeGiga GameSEPlayable nowLoyaltyWebPress Play On TapeSephoraPinballNBPlayable nowEngagementAppGoogleNBAPixel ArenaMCPlayable nowEngagementSocialWWe Are UnlimitedMcDonald'sBig Mac HeroDIPlayable nowProduct LaunchWebGGoodboy DigitalDisneyIsle Of The Lost Rush

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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