Well Played
The Well Played Awards
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Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
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6 games

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KIPlayable nowEngagementAR & VRUNIT9KKinderUnlock Your FandomEPPlayable nowAwarenessWebEPIC AgencyEEPICCaptain GoosebumpsORPlayable nowEngagementWebEPIC AgencyOrangeGiga GameSEPlayable nowLoyaltyWebPress Play On TapeSephoraPinballMCPlayable nowEngagementSocialWWe Are UnlimitedMcDonald'sBig Mac HeroDIPlayable nowProduct LaunchWebGGoodboy DigitalDisneyIsle Of The Lost Rush

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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