Well Played
The Well Played Awards
LibraryCollectionsAwards
Search games, brands, agencies…/
Add your projectAdd

Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
Proven
LatestEarliestA–Z

8 games

Engagement Other Loyalty Travel & Hospitality Web Installation App
Clear all
VRLoyaltyAppPPlayableVirgin RedVirgin RedTREngagementWebBBlueglassTravelzooA Guide To Literary BritainKLEngagementWebTribal WorldwideKLMClaim Your Place In SpaceLFEngagementWebGGuillermo ArriazaLLA FACTORÍA DE PUNTOSThe Points FactoryBWLoyaltyWebDDrimifyBest WesternRewards Advent CalendarICEngagementWebPPlayableIcelandairReal Vs AISALoyaltyWebDDrimifySingapore AirlinesSingapore Grand Prix QuizICEngagementWebIcelandairReal Vs AI

The Well Played Awards

Every game a brand ever made to sell — free to browse.

All gamesCollectionsBrandsAgenciesAbout
Submit a gameAdd a creditWhat countsSources
© The Well Played Awards 2026Removal requests