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The Well Played Awards
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Library of playable marketing

1,037 campaign games made for 678 brands by 813 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Puzzle
  • Racing & Sports
  • Quiz & Trivia
  • Mini-Games
  • Simulation & Strategy
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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MALoyaltyIn-GameRRazorfishMarriottMarriott Bonvoy LandVRLoyaltyAppPPlayableVirgin RedVirgin RedRCEngagementAR & VRFFirstbornRoyal CaribbeanExpedition TWO70TREngagementWebBBlueglassTravelzooA Guide To Literary BritainKLEngagementWebTribal WorldwideKLMClaim Your Place In SpaceLFEngagementWebGGuillermo ArriazaLLA FACTORÍA DE PUNTOSLa Factoría De PuntosICEngagementWebPPlayableIcelandairReal Vs AISALoyaltyWebDDrimifySingapore AirlinesSingapore Grand Prix QuizICEngagementWebIcelandairReal Vs AI

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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